News

BBN recruits first Russian agency member, LBL

24/04/2012

BBN is delighted to announce a further member to its global network. LBL, a Moscow-based communications group, is the latest to join the network.

LBL is an award-winning advertising and media group with capabilities including research and strategic planning, media services, creative and design solutions, integrated marketing communications, print as well as indoor and outdoor production and placement.

With a 20-year history, LBL is comprised of four agencies and over 160 staff. Its clients span both local and global organisations including Toshiba, Bridgestone, Stada CIS, Amway, Indesit, Bausch & Lomb, H&M, and other international and local companies.

Richard Brelet, Executive Director of BBN said: "We are delighted to have LBL on board as our first Russian agency member. They are an extremely strong marketing and communications group with impressive credentials of delivering integrated marketing campaigns for an enviable client list. LBL will give us access to capabilities in Russia, further supporting our growth and expansion on a global level."

BBN Russia will be actively involved in inter-agency collaboration to further develop and update the network's existing approach and models.

Sergei Kouniev, Client Services Director at LBL, commented: "We are thrilled to be part of BBN and look forward to mutually beneficial collaborations with the family of agencies. Working as part of the BBN network will enhance our capabilities and help us deliver outstanding levels of service to our clients."

This is the second new agency recruit this year, hot on the heels of the announcement in February that Spanish company i'move joined the network.

BBN is continuing efforts to recruit new members in Mexico, Australia, and South America.

For further information, please contact

Carola Hecker
Werner-Heisenberg-Str. 6a–10
68519 Viernheim
Germany
Tel: +49 6204.970-163
Email: carola.hecker@wob.ag